Training

On-going training support is one of the measurements of a great company environment. Use your training time effectively to enhance the talents of your sales, customer service and marketing teams.  Mormac offers training for individuals or groups on the following topics:

1.  Using intellect style analysis to increase your sales and customer satisfaction

Are your messages being delivered in the style your audience wants to hear them? We all have a “comfort zone” when it comes to how we express ourselves and how we receive messages from others. Are your sales folks trained to identify the intellect style of your customer so they can mirror their “comfort zone”? Are your marketing people creating visuals and messages that engage the audience by reflecting their key intellect style?

Mormac delivers training in what intellect styles are and how they impact the sales funnel. The training covers the key traits of each style and how these affect interpretations of messages. Participants will learn their own intellect style and what that means to how they engage others. This training course is a valuable tool in increasing sales and marketing impact.

2.  Active listening

A great companion piece to the intellect style training, the active listening sessions are designed to help sales and customer service folks really “hear” what the customer is saying. This course is also valuable to managers and others who deal with conflict. When you really hear what your customer is saying, you can guide them toward your preferred outcome. This course assists those who need to influence others, including public speakers and other trainers.

3.  Basics of great marketing for entrepreneurs and small business

Entrepreneurs and small business owners are experts at their business, not expert marketers. Learn the basics to great marketing including how to find your uniqueness and express it to your potential customers, how to recognize a great ad, innovative options for your message delivery and the real scoop on traditional media. Learn the importance of an annual marketing plan, how to build one and how to say no to pushy media sales folks.

4.  Become a great speaker

If you weren’t born with the innate ability to work a room, this course can help you develop skills to become comfortable speaking to a crowd and become a real powerhouse with presentations. Learn how to relax before and during your speaking engagement, how to work a room with impact and influence and how the blessed sound of silence helps give strength to your message. We also cover the key elements of a great presentation. This is a great course for anyone who speaks to groups, whether fellow employees or customers.

Consulting

Mormac offers consulting services to businesses of all sizes. Our consultations include a review of your current marketing strategies and tactics, discussion of your customer base and how their intellect styles affect your message and a recommendation paper for fine-tuning your marketing plan.

We also offer consultation on branding and facilitate group development of new brands or re-branding of existing offers. Brand consultations include a review of the customer base, guidance in researching your competition and customer needs, interpretation of the research results and putting them in action. This consultation also includes intellect style impact discussion and colour psychology.